(1) Check your page rankings. Unless your page is ranked top for your line of businesses, working to improve your rank will always translate to more conversions for the site. If you are at the top, working to stay at the top spot will keep your conversions steady.
(2) Some analytics tools let publishers know which pages the visitors landed on.
Thus, the focus should be on improving the experience for visitors on that page.
To tap into this metric and make it work for you; find the keywords that appeal to visitors who become customers that pay. If you focus on rankings and the making the landing pages these visitors get to better, it will significantly increase the rates of conversion for your website.
5. How many pages get at least a visit from search engines?
The overall number of pages which receive traffic from a search engine is an important parameter in determining the overall SEO performance. When the number has been obtained, it can be used for to look at the indexation; which is to say, looking at the number of pages from your website that the search engines have in their indexes. Web sites with more than 50,000 pages can earn a huge number of traffic from just inclusion into the index. The numbers delivered by this metric are a clear indication of either success or failure. This is just one of the best long-tail metrics ever.
As a site publisher, focus and work on issues that directly influence visitors such as creating unique content and Metadata, site architecture, XML sitemaps and link acquisition. With this, a continuously increasing number of pages should find their way into the search engine results.