There are three groups of search engine success factors namely; On-The-Page SEO, Off-The-Page SEO and Violations. These success factors do not work in isolation to guarantee good search engine rankings. Also, you can order PPC Marketing plan to reach your target audience with effective ads. For instance, if you get linked by several other web pages but your website content quality is low, the links will not be of help. Thus, combining several good SEO practices improves the chances of success. Negative SEO practices will likewise lower the website’s chances at success.
(1) On-The-Page SEO Success Factors
This SEO are search ranking factors that are determined by the website publisher. This includes the type of content that they choose to publish. In addition, the publisher also chooses the kind of HTML that is used on the web page. Is the HTML language chosen by the publisher providing relevant clues to users and search engines? A web page’s architecture can also help or hinder search engines.
(2) Off-The-Page SEO Success Factors
These factors are completely the opposite of On-The-Page success factors; the publisher cannot exercise direct control over them. There are several millions of websites that need ranking on the search engine and On-The-Page factors do not provide accurate results for the search engine ranking. On-The-Page factors were easily manipulated by publishers who often made themselves appear more relevant than they actually are.
(3) SEO Violations and Penalties
Violations are the tactics employed by publishers to manipulate how the search engine understands a web page’s authority and relevance. Performing SEO is not for the benefit of publishers only. Search engines actually depend on it to rank individual sites among many millions.
To achieve this, various search engines provide guidelines, detailed blog posts and even videos on the SEO techniques to be employed by web pages that want traffic. Unfortunately, some publishers employ techniques which are sometimes seen as spam or termed “black hat”. These techniques will earn one a penalty in the form of a lowered ranking or be entirely banned from the search engine.
Some of these success factors ultimately carry more weight than others but they are all important in achieving the coveted search engine success. Sites linked to social accounts such as Twitter attract good followings which do translate to further shares are also an important part of achieving a search engine success.